No TDS on Ad Payments Over Rs. 50,000 Due to No Contractual Relationship: Section 194C Exemption Explained.

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....TDS u/s 194C - Though, the payments for the entire year was in excess of ₹ 50,000, in the absence of a contractual relationship between the assessee and the publishers, section 194C does not apply to the payments made to the newspaper publishers for the advertisements made by the assessee - AT....