Tax deduction at source in case of advertising--Applicability of sections 194C and 194J of the Income-tax Act

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....ut any work by introducing Explanation III therein. By this Explanation, the expression "work" has been defined, inter alia, to also include_ (a) advertising ; (b) broadcasting and telecasting including production of programmes for such broadcasting and telecasting. According to the amended provisions, tax is to be deducted at the rate of 1 per cent. in cases of advertising and at the rate of 2....

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.... meaning of the term "advertising" used in section 194C(1), where tax deduction at source has to be made at the rate of 1 per cent. as against the rate of 2 per cent. in other cases. It is clarified that advertising may be in print or electronic media, i.e., in newspapers, periodicals, radio, television, etc. In such cases the tax will be deducted at the rate of 1 per cent. of the payment made for....