Excise duty levy on branded articles of jewellery.

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....e or the trade name, as defined, is indelibly affixed or embossed on the article of jewellery itself. 2. In this context, relevant extracts of Finance Minister's budget speech is reproduced below: ".. expensive and premium jewellery is now manufactured and sold under alluring brand names. On such branded jewellery, I propose to levy an excise duty of 2 per cent. I may clarify that there is no l....

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....istinctive sign/mark/initials etc. on the jewellery. This is again for the purpose of identification so that when the jewellery is returned to ABC jewellers, they will recognize the jewellery as their own. ABC jewellers does not sell the jewellery under a brand name. This again is not branded jewellery, and will not attract the tax. (iii) "ABC jewellers" advertises and sells its products under th....