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    <title>2026 (11) TMI 312 - CESTAT AHMEDABAD</title>
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    <description>Target-based and non-target-based incentives and claims received by a vehicle dealer are not liable to service tax where they arise from principal-to-principal trading in goods rather than consideration for a separate service. Under the Finance Act, 1994, a service involves an activity performed for another for consideration and includes declared services, but excludes a mere transfer of title in goods. Trade and quantity discounts relate to trading transactions even when credited after purchase or reimbursed after sales to customers. Their calculation or credit after a transaction does not by itself make them consideration for a taxable service.</description>
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