https://www.taxtmi.com/caselaws?id=472584 Marketing-agency payments for market-development and sales services require verification of the provider's business profile, actual services, personnel deployed, payments received and outputs generated before they can be characterised as capital or revenue expenditure. The taxpayer retains the primary burden of substantiating the claim, but a disallowance must rest on proper inquiry and substantive evidence rather than website extracts alone. An adjustment reducing intangible assets cannot be disallowed as current-year expenditure where no corresponding amount was debited to the profit and loss account, subject to verification of the accounting treatment and whether an earlier capitalisation was reversed. en-us Tue, 20 Jun 2023 00:00:00 +0530 Fri, 16 Oct 2026 17:10:16 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=472584 Marketing-agency payments for market-development and sales services require verification of the provider's business profile, actual services, personnel deployed, payments received and outputs generated before they can be characterised as capital or revenue expenditure. The taxpayer retains the primary burden of substantiating the claim, but a disallowance must rest on proper inquiry and substantive evidence rather than website extracts alone. An adjustment reducing intangible assets cannot be disallowed as current-year expenditure where no corresponding amount was debited to the profit and loss account, subject to verification of the accounting treatment and whether an earlier capitalisation was reversed. Case-Laws Income Tax Tue, 20 Jun 2023 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=472584