https://www.taxtmi.com/caselaws?id=800882 Advertisement and publicity expenditure paid to third-party vendors for an entity's own business does not constitute an international transaction merely because it incidentally benefits an associated enterprise or its brand. An arm's-length-price adjustment requires tangible material establishing an arrangement or understanding to provide brand-promotion services to the associated enterprise. Carry-forward loss must correspond with the assessed income or loss and requires verification where the assessment order and computation sheet differ. Following amalgamation, a transferee may claim the transferor's TDS/TCS credit where the corresponding income is offered and assessed in the transferee's hands, subject to verification of the amalgamation scheme, tax credit and relevant income. en-us Thu, 17 Sep 2026 00:00:00 +0530 Tue, 13 Oct 2026 07:21:59 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=800882 Advertisement and publicity expenditure paid to third-party vendors for an entity's own business does not constitute an international transaction merely because it incidentally benefits an associated enterprise or its brand. An arm's-length-price adjustment requires tangible material establishing an arrangement or understanding to provide brand-promotion services to the associated enterprise. Carry-forward loss must correspond with the assessed income or loss and requires verification where the assessment order and computation sheet differ. Following amalgamation, a transferee may claim the transferor's TDS/TCS credit where the corresponding income is offered and assessed in the transferee's hands, subject to verification of the amalgamation scheme, tax credit and relevant income. Case-Laws Income Tax Thu, 17 Sep 2026 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=800882