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    <title>2026 (10) TMI 663 - ITAT PUNE</title>
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    <description>Employee stock-option discounts incurred to secure services during the vesting period are ascertained revenue expenditure deductible under Section 37(1), despite no cash outflow. For transfer pricing, associated-enterprise status requires a conjunctive assessment, and royalty benchmarking should examine reliable internal uncontrolled transactions and comparable third-party agreements before external comparables. Comparable selection across trading, IT-support, and digital-marketing segments must reflect functional, asset and risk similarity; entities affected by extraordinary events, lacking reliable segmental data, or owning material intangibles may require exclusion. Rule 10AB permits gross-margin comparison under the other method where relevant data support it, while Rule 10CA(2) restricts retention of a non-comparable entity in multi-year analysis.</description>
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