https://www.taxtmi.com/news?id=74790 Territorial jurisdiction over show-cause notices alleging surrogate advertising of Vimal Pan Masala through Vimal Elaichi endorsements is contested before the Delhi High Court. PB Agro LLP maintains that directions to provide documentation, stop the campaign and remove digital promotional material were issued only to brand ambassadors, without hearing the company. It disputes the state regulator's jurisdiction and asserts that Vimal Elaichi is distinct from pan masala. The Centre and the Central Consumer Protection Authority contend that the Bombay High Court has territorial jurisdiction. en-us Sun, 13 Sep 2026 12:16:04 +0530 Sun, 13 Sep 2026 12:16:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=74790 Territorial jurisdiction over show-cause notices alleging surrogate advertising of Vimal Pan Masala through Vimal Elaichi endorsements is contested before the Delhi High Court. PB Agro LLP maintains that directions to provide documentation, stop the campaign and remove digital promotional material were issued only to brand ambassadors, without hearing the company. It disputes the state regulator's jurisdiction and asserts that Vimal Elaichi is distinct from pan masala. The Centre and the Central Consumer Protection Authority contend that the Bombay High Court has territorial jurisdiction. News - Sun, 13 Sep 2026 12:16:04 +0530 https://www.taxtmi.com/news?id=74790