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    <description>Court-recorded assurances given through counsel on a party&#039;s instructions bind that party as undertakings. Wilful breach may constitute civil contempt under Article 129 and the Contempt of Courts Act, particularly where public advertisements or statements conflict with the assurance and promote prohibited claims of cures or permanent solutions for specified diseases. An apology coupled with justification does not demonstrate contrition. However, a later unconditional apology may purge the breach where supported by effective remedial action, including withdrawal of advertisements, public apologies, and cessation or recall of products affected by licence suspension. Strict future compliance with undertakings and applicable advertising law remains required.</description>
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