https://www.taxtmi.com/caselaws?id=797098 Bright Line Test is not a legally sanctioned method for determining transfer-pricing adjustments concerning advertising, marketing and promotion expenditure. Binding decisions support rejection of an adjustment computed through that test. The advertising, marketing and promotion adjustment was therefore rejected in favour of the assessee. en-us Mon, 10 Aug 2026 00:00:00 +0530 Mon, 17 Aug 2026 08:38:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=797098 Bright Line Test is not a legally sanctioned method for determining transfer-pricing adjustments concerning advertising, marketing and promotion expenditure. Binding decisions support rejection of an adjustment computed through that test. The advertising, marketing and promotion adjustment was therefore rejected in favour of the assessee. Case-Laws Income Tax Mon, 10 Aug 2026 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=797098