https://www.taxtmi.com/article/detailed?id=17187 Promotional expenditure incurred by a holder of acquired music rights to monetise those rights is own-account commercial activity where no service is performed for the assignor for consideration. Agreements must be read as a whole: rights assignment, revenue sharing, marketing, and related obligations may constitute one commercial arrangement rather than a separate marketing service. A contractual obligation, flow of money, or incidental benefit cannot alone establish a declared service or taxable supply. Taxability must first identify the activity, supply relationship, and consideration or a specific statutory deeming basis before valuation arises. en-us Fri, 14 Aug 2026 07:20:51 +0530 Fri, 14 Aug 2026 07:20:51 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=17187 Promotional expenditure incurred by a holder of acquired music rights to monetise those rights is own-account commercial activity where no service is performed for the assignor for consideration. Agreements must be read as a whole: rights assignment, revenue sharing, marketing, and related obligations may constitute one commercial arrangement rather than a separate marketing service. A contractual obligation, flow of money, or incidental benefit cannot alone establish a declared service or taxable supply. Taxability must first identify the activity, supply relationship, and consideration or a specific statutory deeming basis before valuation arises. Articles Service Tax Fri, 14 Aug 2026 07:20:51 +0530 https://www.taxtmi.com/article/detailed?id=17187