https://www.taxtmi.com/caselaws?id=794629 Market research expenses incurred in the normal course of business were held to be revenue expenditure, not capital expenditure, because they were directed to understanding consumer behaviour, improving marketing strategy, and supporting business operations that generated sales and profits. The recurring nature of the outlay, the Revenue's consistent treatment of the same expenditure as revenue in earlier years, and the principle reflected in Glenmark Pharmaceuticals Ltd. supported that characterisation. The Tribunal's factual appreciation and application of the governing legal principles were upheld. en-us Wed, 01 Jul 2026 00:00:00 +0530 Wed, 08 Jul 2026 09:08:56 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=794629 Market research expenses incurred in the normal course of business were held to be revenue expenditure, not capital expenditure, because they were directed to understanding consumer behaviour, improving marketing strategy, and supporting business operations that generated sales and profits. The recurring nature of the outlay, the Revenue's consistent treatment of the same expenditure as revenue in earlier years, and the principle reflected in Glenmark Pharmaceuticals Ltd. supported that characterisation. The Tribunal's factual appreciation and application of the governing legal principles were upheld. Case-Laws Income Tax Wed, 01 Jul 2026 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=794629