https://www.taxtmi.com/article/detailed?id=16814 Personality rights in Indian intellectual property law protect an individual's name, image, likeness, voice, signature and other identifying attributes against unauthorized commercial exploitation, while also reflecting privacy and dignity interests. India has no standalone statute and instead relies on constitutional privacy, trademark law, copyright law, passing off and judicial precedent to address false endorsement, celebrity impersonation, unauthorized advertising, deepfakes and digital misuse of identity. The article compares India with the United States, European Union, United Kingdom and Australia, and recommends a dedicated statutory regime to address AI-generated likenesses, synthetic voices, virtual influencers and cross-border online infringement. en-us Thu, 02 Jul 2026 08:07:37 +0530 Thu, 02 Jul 2026 08:07:37 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=16814 Personality rights in Indian intellectual property law protect an individual's name, image, likeness, voice, signature and other identifying attributes against unauthorized commercial exploitation, while also reflecting privacy and dignity interests. India has no standalone statute and instead relies on constitutional privacy, trademark law, copyright law, passing off and judicial precedent to address false endorsement, celebrity impersonation, unauthorized advertising, deepfakes and digital misuse of identity. The article compares India with the United States, European Union, United Kingdom and Australia, and recommends a dedicated statutory regime to address AI-generated likenesses, synthetic voices, virtual influencers and cross-border online infringement. Articles Other Topics Thu, 02 Jul 2026 08:07:37 +0530 https://www.taxtmi.com/article/detailed?id=16814