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    <description>For benchmarking import of finished goods from associated enterprises, the resale price method remained the proper method where the assessee acted as a routine distributor, resold the goods in India without physical alteration or value addition, and no use of intangibles to enhance product value was shown. Advertising or distribution expenditure did not change the character of the transaction for transfer pricing purposes. The transfer pricing adjustment based on substituting the transactional net margin method was therefore not sustainable, and the adjustment was deleted.</description>
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