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    <title>Supreme Court Partly Relaxes Injunction in Exide-Amara Raja Trade Dress Dispute: Balancing Trademark Protection and Commercial Reality.</title>
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    <description>Interim trade dress and trademark protection may be calibrated to distinguish between goods already placed in the market and goods remaining under the alleged infringer&#039;s control. In a dispute concerning red-coloured battery packaging said to resemble the respondent&#039;s trade dress, the Court modified an injunction so that products already sold to distributors, franchisees, and retailers could continue to be sold, while emphasising that the manufacturer had ceased production and that pre-existing principal-to-principal sales had already transferred control of that inventory. Batteries still in the appellant&#039;s possession could be marketed only in packaging that did not use the impugned red colour scheme or resemble the respondent&#039;s packaging.</description>
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    <pubDate>Wed, 17 Jun 2026 07:47:28 +0530</pubDate>
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      <title>Supreme Court Partly Relaxes Injunction in Exide-Amara Raja Trade Dress Dispute: Balancing Trademark Protection and Commercial Reality.</title>
      <link>https://www.taxtmi.com/article/detailed?id=16671</link>
      <description>Interim trade dress and trademark protection may be calibrated to distinguish between goods already placed in the market and goods remaining under the alleged infringer&#039;s control. In a dispute concerning red-coloured battery packaging said to resemble the respondent&#039;s trade dress, the Court modified an injunction so that products already sold to distributors, franchisees, and retailers could continue to be sold, while emphasising that the manufacturer had ceased production and that pre-existing principal-to-principal sales had already transferred control of that inventory. Batteries still in the appellant&#039;s possession could be marketed only in packaging that did not use the impugned red colour scheme or resemble the respondent&#039;s packaging.</description>
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      <pubDate>Wed, 17 Jun 2026 07:47:28 +0530</pubDate>
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