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    <title>2025 (3) TMI 1775 - ITAT MUMBAI</title>
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    <description>In a completed real estate project, borrowing cost capitalised to work-in-progress was held not disallowable merely because part of the cost had been claimed through the profit and loss account, where the expenditure was genuine and governed by AS-16 and the real estate guidance note; relief for the assessee was sustained. Advertising, publicity and sales promotion expenses were treated as indirect selling and business expenditure, not project cost, and the disallowance was deleted. The addition under section 43CA read with section 50C was remitted for fresh adjudication because the timing difference between booking date and registration date and the supporting material had not been properly examined.</description>
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