https://www.taxtmi.com/article/detailed?id=16661 Unconventional trademarks in India extend beyond conventional word and logo marks to include sounds, colours, shapes, textures, holograms, scents, tastes, and personality-based identifiers. The Trade Marks Act, 1999 and Trade Marks Rules, 2017 provide the framework for protection, but registration still depends on distinctiveness and, where relevant, graphical representation. Sound marks and colour-combination marks are comparatively more recognisable, while shape marks are limited by functionality and statutory exclusions. Smell, taste, and texture marks remain difficult because of representation and proof concerns. en-us Tue, 16 Jun 2026 08:33:30 +0530 Tue, 16 Jun 2026 08:33:30 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=16661 Unconventional trademarks in India extend beyond conventional word and logo marks to include sounds, colours, shapes, textures, holograms, scents, tastes, and personality-based identifiers. The Trade Marks Act, 1999 and Trade Marks Rules, 2017 provide the framework for protection, but registration still depends on distinctiveness and, where relevant, graphical representation. Sound marks and colour-combination marks are comparatively more recognisable, while shape marks are limited by functionality and statutory exclusions. Smell, taste, and texture marks remain difficult because of representation and proof concerns. Articles Other Topics Tue, 16 Jun 2026 08:33:30 +0530 https://www.taxtmi.com/article/detailed?id=16661