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    <title>Delhi High Court on Transborder Reputation and Territoriality in Trademark Law. Robert A. Merry &amp; Co. Ltd. v. Piccadily Agro Industries Ltd. (CS(COMM) 1164/2025)</title>
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    <description>Territoriality principle in Indian trademark and passing off law requires a claimant to show use, reputation, or spillover goodwill in India before the defendant&#039;s market entry; foreign registrations, international awards, online visibility, and global first use do not by themselves establish protectable Indian goodwill. Similarity between the marks WHISTLER and THE WHISTLER, together with identity of goods, was treated as highly relevant because liquor is commonly ordered verbally in India, making phonetic resemblance significant in assessing confusion.</description>
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      <description>Territoriality principle in Indian trademark and passing off law requires a claimant to show use, reputation, or spillover goodwill in India before the defendant&#039;s market entry; foreign registrations, international awards, online visibility, and global first use do not by themselves establish protectable Indian goodwill. Similarity between the marks WHISTLER and THE WHISTLER, together with identity of goods, was treated as highly relevant because liquor is commonly ordered verbally in India, making phonetic resemblance significant in assessing confusion.</description>
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