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    <title>From Sustainability Claims to Urban Plastic Pollution: Greenwashing in India&#039;s FMCG Packaging System.</title>
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    <description>Greenwashing in India&#039;s FMCG plastic packaging system arises where sustainability claims such as recyclable, plastic neutral, or eco-friendly packaging do not match measurable waste reduction or verified material recovery. The regulatory framework relies on the Plastic Waste Management Rules, Extended Producer Responsibility guidelines, the Environment Protection Act, and pollution control oversight, requiring collection, recycling, and traceable compliance documentation. Misleading recyclability claims, offset-based neutrality claims, and inflated reporting may attract consumer protection, environmental, and advertising scrutiny.</description>
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