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    <title>Integrated business model accepted for transfer pricing, with entity-level TNMM applied instead of separate segment benchmarking.</title>
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    <description>The ITAT accepted that the assessee&#039;s trading activity and customer service functions formed an integrated business model, so separate carving out of a trading segment for transfer pricing was not justified. Following its decision in the assessee&#039;s own case for the immediately preceding year, the Tribunal held that the transaction profile was identical and that the Transfer Pricing Officer&#039;s segmentation approach could not be sustained. It therefore accepted the assessee&#039;s claim for application of the Transactional Net Margin Method at entity level and rejected separate benchmarking of the trading activity.</description>
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