https://www.taxtmi.com/caselaws?id=790185 Bright Line Test cannot be used to sustain a transfer pricing adjustment for advertisement, marketing and promotion expenditure, as it has no statutory sanction; the AMP adjustment was therefore deleted. Bonus disallowance under section 43B required factual verification of payment before the return filing due date and was remanded to the Assessing Officer for fresh examination. Claims for short grant of self-assessment tax and deduction of interest paid on VAT duty were also restored for de novo adjudication because they turned on computation and supporting details. Interest under sections 234B and 234C was left to follow the final assessment outcome. en-us Fri, 17 Apr 2026 00:00:00 +0530 Mon, 20 Apr 2026 18:51:51 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=790185 Bright Line Test cannot be used to sustain a transfer pricing adjustment for advertisement, marketing and promotion expenditure, as it has no statutory sanction; the AMP adjustment was therefore deleted. Bonus disallowance under section 43B required factual verification of payment before the return filing due date and was remanded to the Assessing Officer for fresh examination. Claims for short grant of self-assessment tax and deduction of interest paid on VAT duty were also restored for de novo adjudication because they turned on computation and supporting details. Interest under sections 234B and 234C was left to follow the final assessment outcome. Case-Laws Income Tax Fri, 17 Apr 2026 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=790185