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    <title>2026 (4) TMI 1034 - ITAT DELHI</title>
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    <description>Retainership and professional fees for media management and joint venture support were held allowable in principle because they arose from a bona fide commercial arrangement; for AY 2005-06, only proportionate deduction was admissible as the arrangement operated for seven months, while full deduction was available for later years. Reimbursement of joint venture operating expenses was also allowable on the same business footing. Section 14A applied to exempt dividend income, but the flat disallowance was reduced to a reasonable 1% estimate of the relevant investment. Fuel, telephone and business promotion expenses were not disallowed on mere conjecture of personal use. Section 40(a)(ia) was held inapplicable to mere short deduction, and amounts already disallowed or not claimed as expenditure could not be further disallowed.</description>
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      <link>https://www.taxtmi.com/caselaws?id=789965</link>
      <description>Retainership and professional fees for media management and joint venture support were held allowable in principle because they arose from a bona fide commercial arrangement; for AY 2005-06, only proportionate deduction was admissible as the arrangement operated for seven months, while full deduction was available for later years. Reimbursement of joint venture operating expenses was also allowable on the same business footing. Section 14A applied to exempt dividend income, but the flat disallowance was reduced to a reasonable 1% estimate of the relevant investment. Fuel, telephone and business promotion expenses were not disallowed on mere conjecture of personal use. Section 40(a)(ia) was held inapplicable to mere short deduction, and amounts already disallowed or not claimed as expenditure could not be further disallowed.</description>
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