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    <title>LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Mobile Applications to Enhance Customer Experience and Digital Accessibility</title>
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    <description>LIC launched the MyLIC customer app and Super Sales Saathi intermediary app as part of its digital transformation initiative. MyLIC consolidates policy servicing, claims support, payments, documentation, and customer engagement, while also enabling portfolio management, premium payment, policy updates, online revival of lapsed policies, paperless loans, online purchase of policies, and paperless e-KYC. Super Sales Saathi provides digital sales tools, policy status tracking, automated follow-ups, customer communication, AI-driven nudges, sales kits, and performance dashboards.</description>
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