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    <title>Transfer pricing reimbursements and royalty: cost-to-cost evidence sustained relief, while unsupported advertising reimbursement was disallowed.</title>
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    <description>Transfer pricing disputes concerned reimbursements of personnel cost, IT-related expenses, advertisement and publicity expenses, and royalty. The Tribunal upheld deletion of adjustments on personnel cost and IT-related reimbursements because the assessee showed they were pure cost-to-cost items, with supporting material and no markup; the personnel-cost issue was also covered by the assessee&#039;s earlier years&#039; orders. The Tribunal sustained the adjustment on advertisement and publicity reimbursement because the assessee failed to produce documentary evidence establishing the need for and incurrence of the . The royalty adjustment was deleted on consistency, the issue being covered by the assessee&#039;s own earlier order.</description>
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      <title>Transfer pricing reimbursements and royalty: cost-to-cost evidence sustained relief, while unsupported advertising reimbursement was disallowed.</title>
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      <description>Transfer pricing disputes concerned reimbursements of personnel cost, IT-related expenses, advertisement and publicity expenses, and royalty. The Tribunal upheld deletion of adjustments on personnel cost and IT-related reimbursements because the assessee showed they were pure cost-to-cost items, with supporting material and no markup; the personnel-cost issue was also covered by the assessee&#039;s earlier years&#039; orders. The Tribunal sustained the adjustment on advertisement and publicity reimbursement because the assessee failed to produce documentary evidence establishing the need for and incurrence of the . The royalty adjustment was deleted on consistency, the issue being covered by the assessee&#039;s own earlier order.</description>
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