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    <title>2024 (3) TMI 1524 - CESTAT AHMEDABAD</title>
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    <description>The analysis addresses whether margins/discounts paid by a supplier to a distributor constitute consideration for a taxable service or reductions in sale value under principal-to-principal distribution arrangements. Applying the service definition exclusion for transfers of goods that constitute sale, and assessing contractual terms, invoicing, inventory control, ownership transfer on invoicing, and VAT filings, the amounts were held to operate as trade discounts/reductions in sale price rather than payment for a business support service. Resultantly the contested service-tax demand and penalties were set aside in favour of the distributor as the transactions were sales, not taxable services.</description>
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