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    <title>ICAR–IIMR and Gourmet Popcornica Collaboration Paves the Way for an Aatmanirbhar Popcorn Maize Ecosystem</title>
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    <description>ICAR-IIMR and Gourmet Popcornica entered formal agreements for IIMR-bred popcorn hybrids to translate research into commercial cultivation, improving yields, kernel quality and pest resistance. Through structured contract farming, capacity building for over 17,500 farmers, mechanisation and responsible sourcing across tens of thousands of acres, the partnership reduced import dependence (domestic production now ~65% of demand) and aims to develop export readiness and an aatmanirbhar popcorn maize value chain.</description>
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