https://www.taxtmi.com/news?id=70875 KSDL's selection committee appointed Tamannaah Bhatia as a two-year brand ambassador for a reported Rs 6.20 crore fee, defending the merit-based, market-oriented choice because several Kannada actors were ineligible due to other endorsements and Mysore Sandal sales are concentrated outside Karnataka (approx. 8-12% in-state), prompting both political and social-media criticism framed as an attack on local talent and counter-arguments stressing commercial strategy and export-oriented expansion. en-us Wed, 11 Feb 2026 08:46:04 +0530 Wed, 11 Feb 2026 08:46:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=70875 KSDL's selection committee appointed Tamannaah Bhatia as a two-year brand ambassador for a reported Rs 6.20 crore fee, defending the merit-based, market-oriented choice because several Kannada actors were ineligible due to other endorsements and Mysore Sandal sales are concentrated outside Karnataka (approx. 8-12% in-state), prompting both political and social-media criticism framed as an attack on local talent and counter-arguments stressing commercial strategy and export-oriented expansion. News - Wed, 11 Feb 2026 08:46:04 +0530 https://www.taxtmi.com/news?id=70875