https://www.taxtmi.com/news?id=70138 Thums Up released the "Taste the Thunder" anthem featuring Hanumankind and Vishal Dadlani, produced with WPP Ogilvy and Universal Music Group, to anchor a summer multimedia campaign during the ICC Men's T20 World Cup. The anthem integrates hip hop, rock, Hindi lyrics, and notable sports personalities to amplify youth engagement, while a refreshed visual identity and logo align the brand's creative expression with the campaign's bold positioning. en-us Thu, 05 Feb 2026 15:31:05 +0530 Thu, 05 Feb 2026 15:31:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=70138 Thums Up released the "Taste the Thunder" anthem featuring Hanumankind and Vishal Dadlani, produced with WPP Ogilvy and Universal Music Group, to anchor a summer multimedia campaign during the ICC Men's T20 World Cup. The anthem integrates hip hop, rock, Hindi lyrics, and notable sports personalities to amplify youth engagement, while a refreshed visual identity and logo align the brand's creative expression with the campaign's bold positioning. News - Thu, 05 Feb 2026 15:31:05 +0530 https://www.taxtmi.com/news?id=70138