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    <description>A registered trade mark owner may obtain interim protection where a later user adopts a deceptively similar mark for identical or allied goods and uses it as part of a trade name, because infringement is assessed on overall impression and extends to trade-name use. The document also states that passing off is established where the later mark is likely to misrepresent trade origin and injure goodwill, even if the goods are differently presented. Defences based on common trade use, delay, and acquiescence fail without cogent proof, especially where adoption appears dishonest and infringement is recurring.</description>
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