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    <description>An LLP name cannot be registered if it is identical with, or too nearly resembles, an existing registered trade mark or another body corporate name, and this comparison is not limited to parties in the same line of business. Use of a registered mark as part of a trade name may also amount to trade mark infringement and passing off where it creates a likelihood of confusion, false association, sponsorship, or affiliation. The protected reach of a mark may extend beyond a narrow business description where the commercial identity is broader or evolving. The practical effect is that an impugned name may be required to be changed and continued use may be restrained.</description>
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