https://www.taxtmi.com/news?id=69030 Regulation is sought to curb surrogate advertising that indirectly promotes adult products such as alcohol and pan masala during prime time and high viewership programming by using substitute product categories that retain brand identity and celebrity ambassadors. The recommendation calls for strengthened monitoring, a clear definition of indirect promotion, possible restrictions on such advertisements during content predominantly consumed by minors and families, and discouragement of celebrity endorsements across television, OTT and influencer spaces. en-us Thu, 29 Jan 2026 16:46:04 +0530 Thu, 29 Jan 2026 16:46:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=69030 Regulation is sought to curb surrogate advertising that indirectly promotes adult products such as alcohol and pan masala during prime time and high viewership programming by using substitute product categories that retain brand identity and celebrity ambassadors. The recommendation calls for strengthened monitoring, a clear definition of indirect promotion, possible restrictions on such advertisements during content predominantly consumed by minors and families, and discouragement of celebrity endorsements across television, OTT and influencer spaces. News - Thu, 29 Jan 2026 16:46:04 +0530 https://www.taxtmi.com/news?id=69030