https://www.taxtmi.com/news?id=68997 India's active internet user base reached 958 million in 2025, growing about 8% year on year, with rural regions accounting for approximately 57% (circa 548 million) and outpacing urban growth. The report records 44% engagement with AI enabled features, 61% short video consumption, rising quick and social commerce adoption among online shoppers, and increased multi device and shared device usage; 38% of the population remains non active online. Findings derive from a sample of nearly 100,000 consumers across towns and villages. en-us Thu, 29 Jan 2026 16:01:10 +0530 Thu, 29 Jan 2026 16:01:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=68997 India's active internet user base reached 958 million in 2025, growing about 8% year on year, with rural regions accounting for approximately 57% (circa 548 million) and outpacing urban growth. The report records 44% engagement with AI enabled features, 61% short video consumption, rising quick and social commerce adoption among online shoppers, and increased multi device and shared device usage; 38% of the population remains non active online. Findings derive from a sample of nearly 100,000 consumers across towns and villages. News - Thu, 29 Jan 2026 16:01:10 +0530 https://www.taxtmi.com/news?id=68997