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    <title>Coca-Cola India Enables Hydration Access and Retail Empowerment at Asia&#039;s Largest Tribal Festival</title>
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    <description>Coca Cola India and its bottling partner provided hydration access, cooling infrastructure, mobile carts, stalls, and retailer assistance at Medaram Jatara through the Locally Yours initiative to support local livelihoods and efficient beverage availability. Coordinated with local authorities, the effort aimed to mobilise the retail ecosystem and create employment. Anandana, the company foundation, ran #MaidaanSaaf to integrate waste collection, sanitation worker support, and recycled plastic public utilities such as changing rooms and benches.</description>
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