https://www.taxtmi.com/news?id=68938 SBI Life launched a narrative marketing campaign featuring 'Jolly & Polly' (Rishabh Pant and Ravindra Jadeja) to frame life insurance as enabling personal aspirations while securing family responsibilities. The campaign uses two TVCs depicting aspiration-conflict scenarios where assured family financial protection permits individuals to pursue purpose-driven careers. The release links the campaign to SBI Life's product range, distribution scale, CSR activities, and its registration with the insurance regulator to support market credibility. en-us Thu, 29 Jan 2026 12:31:04 +0530 Thu, 29 Jan 2026 12:31:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=68938 SBI Life launched a narrative marketing campaign featuring 'Jolly & Polly' (Rishabh Pant and Ravindra Jadeja) to frame life insurance as enabling personal aspirations while securing family responsibilities. The campaign uses two TVCs depicting aspiration-conflict scenarios where assured family financial protection permits individuals to pursue purpose-driven careers. The release links the campaign to SBI Life's product range, distribution scale, CSR activities, and its registration with the insurance regulator to support market credibility. News - Thu, 29 Jan 2026 12:31:04 +0530 https://www.taxtmi.com/news?id=68938