https://www.taxtmi.com/caselaws?id=466126 Transfer pricing dispute concerning whether an arm's length price adjustment could be made to advertising and marketing expenditure. The reasoning relied on the conclusion that the marketing and advertisement costs did not warrant an ALP adjustment, following earlier coordinate-bench findings in the taxpayer's own matter; consequently, no TP adjustment was applied to those expenditures and the taxpayer's appeal was allowed, resulting in disallowance of any upward TP adjustment on the challenged marketing and advertising outlays. en-us Mon, 24 Feb 2025 00:00:00 +0530 Sun, 25 Jan 2026 21:24:30 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=466126 Transfer pricing dispute concerning whether an arm's length price adjustment could be made to advertising and marketing expenditure. The reasoning relied on the conclusion that the marketing and advertisement costs did not warrant an ALP adjustment, following earlier coordinate-bench findings in the taxpayer's own matter; consequently, no TP adjustment was applied to those expenditures and the taxpayer's appeal was allowed, resulting in disallowance of any upward TP adjustment on the challenged marketing and advertising outlays. Case-Laws Income Tax Mon, 24 Feb 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=466126