https://www.taxtmi.com/news?id=67954 Nearly half of cricket viewers actively use Truecaller during live matches, showing about a 21% uplift in active usage driven by calling and utility-led behaviour; 76% use phones for messaging, score checks, ordering and payments. The study combines passive mobile behaviour from roughly 12,300 Truecaller-using viewers observed across a cricket window with a primary survey of 828 respondents, benchmarking activity to a pre-cricket baseline and emphasising passive measurement of actual in-phone actions. en-us Tue, 20 Jan 2026 17:01:04 +0530 Tue, 20 Jan 2026 17:01:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=67954 Nearly half of cricket viewers actively use Truecaller during live matches, showing about a 21% uplift in active usage driven by calling and utility-led behaviour; 76% use phones for messaging, score checks, ordering and payments. The study combines passive mobile behaviour from roughly 12,300 Truecaller-using viewers observed across a cricket window with a primary survey of 828 respondents, benchmarking activity to a pre-cricket baseline and emphasising passive measurement of actual in-phone actions. News - Tue, 20 Jan 2026 17:01:04 +0530 https://www.taxtmi.com/news?id=67954