https://www.taxtmi.com/caselaws?id=784920 Revision under revisional jurisdiction challenged the allowability of business expenses labeled as memorial expenses claimed to promote a branded product. The legal basis applied is that expenses which are genuine and reasonable and which strengthen brand value constitute allowable business expenditures; the assessing officer conducted inquiries and adopted a permissible view declining additions. The revisional order faulted the AO for alleged failure to apply mind, but that conclusion was set aside because the AOs conclusion was a tenable view on facts and law. Operative effect: the revision was quashed and the AOs allowance of the expenses sustained. en-us Tue, 08 Jul 2025 00:00:00 +0530 Mon, 12 Jan 2026 18:28:57 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=784920 Revision under revisional jurisdiction challenged the allowability of business expenses labeled as memorial expenses claimed to promote a branded product. The legal basis applied is that expenses which are genuine and reasonable and which strengthen brand value constitute allowable business expenditures; the assessing officer conducted inquiries and adopted a permissible view declining additions. The revisional order faulted the AO for alleged failure to apply mind, but that conclusion was set aside because the AOs conclusion was a tenable view on facts and law. Operative effect: the revision was quashed and the AOs allowance of the expenses sustained. Case-Laws Income Tax Tue, 08 Jul 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=784920