https://www.taxtmi.com/news?id=67130 McDonald's India (West & South), operated by Westlife Foodworld and franchisee HRPL, launched limited-edition Santa Socks with the Merry Meal that sold out regionally before Christmas. The release reports 150,000 pairs sold in five days, strong city-level demand led by Mumbai and Ahmedabad, and extensive organic social media engagement-over 200 user-generated reels-credited with creating FOMO. The campaign used a Gen Z-focused lifestyle film and positioned the socks as collectible seasonal novelties to drive restaurant occasions and reinforce brand engagement. en-us Mon, 12 Jan 2026 17:31:03 +0530 Mon, 12 Jan 2026 17:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=67130 McDonald's India (West & South), operated by Westlife Foodworld and franchisee HRPL, launched limited-edition Santa Socks with the Merry Meal that sold out regionally before Christmas. The release reports 150,000 pairs sold in five days, strong city-level demand led by Mumbai and Ahmedabad, and extensive organic social media engagement-over 200 user-generated reels-credited with creating FOMO. The campaign used a Gen Z-focused lifestyle film and positioned the socks as collectible seasonal novelties to drive restaurant occasions and reinforce brand engagement. News - Mon, 12 Jan 2026 17:31:03 +0530 https://www.taxtmi.com/news?id=67130