https://www.taxtmi.com/news?id=66216 Nykaa's 2025 review finds Indian beauty consumption driven by trend-led experimentation that rewards performance: barrier-first skincare (ceramides, peptides), high volumes in cleansers, moisturisers and serums, K beauty becoming routine, multitasking makeup and wardrobe-style fragrance buying. Rapid fulfilment (Nykaa Now), high-review counts, and ingredient transparency underpinned repeat purchases and accelerated adoption, with commercial metrics-unit sales, fastest-growing searches, and large single orders-confirming these structural shifts. en-us Wed, 31 Dec 2025 18:01:04 +0530 Wed, 31 Dec 2025 18:01:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=66216 Nykaa's 2025 review finds Indian beauty consumption driven by trend-led experimentation that rewards performance: barrier-first skincare (ceramides, peptides), high volumes in cleansers, moisturisers and serums, K beauty becoming routine, multitasking makeup and wardrobe-style fragrance buying. Rapid fulfilment (Nykaa Now), high-review counts, and ingredient transparency underpinned repeat purchases and accelerated adoption, with commercial metrics-unit sales, fastest-growing searches, and large single orders-confirming these structural shifts. News - Wed, 31 Dec 2025 18:01:04 +0530 https://www.taxtmi.com/news?id=66216