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    <title>55% of Borrowers Shop Online, 52% Order Food: Moneyview Survey Maps India’s Digital-First Credit Use</title>
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    <description>Personal loans are increasingly used for lifestyle and progress-driven purposes, with the strongest credit demand growth in Tier II cities such as Coimbatore, Indore, Bhubaneswar, Mysuru, Jaipur and Nagpur. Digital behaviours predominate: 55% of personal loan users spend on online shopping, 52% on food delivery and 40% use mobile banking apps; AI-led and mobile-first credit journeys are becoming standard. Gendered decision-making patterns persist, and providers emphasise technology-enabled, accessible products to deepen financial inclusion and broaden digital credit participation beyond metros.</description>
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