https://www.taxtmi.com/news?id=66120 Godrej Vikhroli Cucina launched 'Jingle Bells Unwrapped', a branded musical campaign promoting Godrej Yummiez by reframing Christmas as intimate, urban celebrations. The campaign uses an insight from the brand's STTEM 2.0 report-67% snack by mood, 72% snack more when happy-to position protein-rich, convenient snacking as integral to modern festive behaviour, combining vocal ensemble collaboration, celebrity endorsements and owned media distribution to normalise non-traditional depictions of the holiday. en-us Tue, 30 Dec 2025 17:31:03 +0530 Tue, 30 Dec 2025 17:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=66120 Godrej Vikhroli Cucina launched 'Jingle Bells Unwrapped', a branded musical campaign promoting Godrej Yummiez by reframing Christmas as intimate, urban celebrations. The campaign uses an insight from the brand's STTEM 2.0 report-67% snack by mood, 72% snack more when happy-to position protein-rich, convenient snacking as integral to modern festive behaviour, combining vocal ensemble collaboration, celebrity endorsements and owned media distribution to normalise non-traditional depictions of the holiday. News - Tue, 30 Dec 2025 17:31:03 +0530 https://www.taxtmi.com/news?id=66120