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    <title>Global event advertising partnership and use of event marks: one-third treated as royalty, triggering 15% withholding tax.</title>
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    <description>Whether a portion of consideration paid under a global partnership agreement for on-ground advertising and the right to use event-related marks constituted &quot;royalty&quot; under s.195 read with the Indo-Singapore DTAA was determined by construing the agreement as creating a substantive licence to use the relevant trademark worldwide across &quot;advertising material&quot; in any medium. The payer&#039;s own admissions and contemporaneous correspondence showed trademark use could not be treated as merely incidental to advertising. Since the apportionment of the composite consideration into advertising (2/3) and trademark licence (1/3) was not substantially disputed, treating 1/3 as royalty and requiring withholding tax at 15% on that portion was upheld. - HC</description>
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    <pubDate>Sat, 27 Dec 2025 08:06:01 +0530</pubDate>
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      <title>Global event advertising partnership and use of event marks: one-third treated as royalty, triggering 15% withholding tax.</title>
      <link>https://www.taxtmi.com/highlights?id=95463</link>
      <description>Whether a portion of consideration paid under a global partnership agreement for on-ground advertising and the right to use event-related marks constituted &quot;royalty&quot; under s.195 read with the Indo-Singapore DTAA was determined by construing the agreement as creating a substantive licence to use the relevant trademark worldwide across &quot;advertising material&quot; in any medium. The payer&#039;s own admissions and contemporaneous correspondence showed trademark use could not be treated as merely incidental to advertising. Since the apportionment of the composite consideration into advertising (2/3) and trademark licence (1/3) was not substantially disputed, treating 1/3 as royalty and requiring withholding tax at 15% on that portion was upheld. - HC</description>
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      <pubDate>Sat, 27 Dec 2025 08:06:01 +0530</pubDate>
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