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    <title>Andhra liquor sales surge, excise revenue crosses Rs 7,000 cr in one year</title>
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    <description>Andhra Pradesh saw significant liquor sales growth with Rs 7,041 crore realised against an Rs 8,000 crore target for October 2024-2025, driven by IMFL and beer increases, broader brand availability, competitive pricing and a rise in digital payments. The Chief Minister ordered reforms to prioritise healthy growth: mandate unique identification numbers on bottles, implement geo-tagging and tracking in distribution, review the lottery allotment system and fees, consider retailer margin changes, study sub-lease arrangements, and intensify action against illegal liquor shops to enhance transparency and curb spurious products.</description>
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