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    <title>Rare gems: When singers Mohammed Rafi, Begum Akhtar appeared on commercial print ads</title>
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    <description>An exhibition of archival print advertisements from 1950-1990 showcases rare ads featuring leading playback singers and filmstars endorsing consumer brands such as Philips Radio, HMV, Murphy Radio and Lux. Curated from a private cine-ad collection, the display emphasizes the cultural role of cinematic personalities in shaping public taste and brand trust, cites specific rare items (Begum Akhtar on Philips Radio; singers on HMV labels; a 1971 Dinesh Suitings ad with Salim Khan), and aims to build a repository of historical advertisements. The show runs through December 21 at a national cultural gallery.</description>
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    <pubDate>Tue, 16 Dec 2025 21:46:03 +0530</pubDate>
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