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    <title>Tata Tea Agni Redefines Rural Marketing with AI-Powered Personalised Storytelling</title>
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    <description>Tata Tea Agni launched an AI-driven initiative in 100+ villages in Uttar Pradesh where consumers send 4-5 photos via WhatsApp to a Video Intelligence Engine that analyses the images and returns a personalised short video placing the homemaker as the story&#039;s protagonist, supported by on-ground &quot;Josh Caravan&quot; activations including Mohalla Baithaks, Josh Booths and live screenings to amplify reach and community engagement.</description>
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