https://www.taxtmi.com/article/detailed?id=15576 Well-known trademarks under the Trade Marks Act and the 2017 Rules are determined by factors including public recognition, duration and geographic spread of use and promotion, enforcement history and commercial value, with trans-border reputation explicitly considered; the Registrar may declare marks well-known suo motu or on application, and protection extends across classes and into the digital sphere to prevent dilution, blurring, tarnishment and free-riding, subject to evidence-intensive determinations and concerns about overprotection and harmonisation between administrative and judicial tests. en-us Wed, 10 Dec 2025 08:43:21 +0530 Wed, 10 Dec 2025 08:43:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=15576 Well-known trademarks under the Trade Marks Act and the 2017 Rules are determined by factors including public recognition, duration and geographic spread of use and promotion, enforcement history and commercial value, with trans-border reputation explicitly considered; the Registrar may declare marks well-known suo motu or on application, and protection extends across classes and into the digital sphere to prevent dilution, blurring, tarnishment and free-riding, subject to evidence-intensive determinations and concerns about overprotection and harmonisation between administrative and judicial tests. Articles Other Topics Wed, 10 Dec 2025 08:43:21 +0530 https://www.taxtmi.com/article/detailed?id=15576