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    <title>Alive Launches India&#039;s First Experience Festival, Redefining How Urban India Experiences Life</title>
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    <description>Alive launched a month long Experience Festival across five cities to promote everyday curated experiences and grow the experience economy. The campaign uses three operative consumer propositions-discounted weekday pricing, entry into a draw for ten free experiences for each booking, and a sweepstakes for a trip for two-to nudge planning of micro adventures, broaden access, and reward experimentation among urban professionals.</description>
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