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    <title>PASSING OFF UNDER INTELLECTUAL PROPERTY RIGHTS LAWS OF INDIA.</title>
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    <description>Passing off is a common-law equitable remedy protecting commercial goodwill in unregistered indicia-such as marks, trade dress, packaging and get-up-against misrepresentation that is likely to cause consumer confusion. Liability requires proof of goodwill, defendant misrepresentation leading to association, and likely damage to reputation; priority of prior use prevails over registration, misrepresentation need not be intentional, and protection may extend to dilution or tarnishment. Remedies include injunctions, damages or account of profits, delivery-up or destruction of infringing goods, and disclosure of sales records.</description>
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