https://www.taxtmi.com/news?id=62671 Comviva's GenAI-driven MobiLytix RTM automates content generation and decisioning using over 120 predictive and prescriptive models to personalise real-time interactions from a live 360 customer profile, and introduces agentic capabilities that continuously optimise campaigns while operating under marketer-defined governance and approvals. en-us Tue, 25 Nov 2025 15:46:02 +0530 Tue, 25 Nov 2025 15:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=62671 Comviva's GenAI-driven MobiLytix RTM automates content generation and decisioning using over 120 predictive and prescriptive models to personalise real-time interactions from a live 360 customer profile, and introduces agentic capabilities that continuously optimise campaigns while operating under marketer-defined governance and approvals. News - Tue, 25 Nov 2025 15:46:02 +0530 https://www.taxtmi.com/news?id=62671