https://www.taxtmi.com/news?id=61289 Nykaaland 3.0 debuted in Delhi as an immersive three-day beauty festival that combined global and homegrown brand activations, creator-led commerce, and live performances with masterclasses and product showcases. The programme used thematic daily focuses-spectacle and engagement, technical artistry and celebrity conversation, and ritualised beauty education-to drive consumer access, education, and direct commercial interaction. Co-produced with a live-entertainment partner, the event positioned experiential marketing and creator-driven content as strategic tools for building community, trust, and premiumisation in India's beauty market. en-us Tue, 11 Nov 2025 17:46:03 +0530 Tue, 11 Nov 2025 17:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=61289 Nykaaland 3.0 debuted in Delhi as an immersive three-day beauty festival that combined global and homegrown brand activations, creator-led commerce, and live performances with masterclasses and product showcases. The programme used thematic daily focuses-spectacle and engagement, technical artistry and celebrity conversation, and ritualised beauty education-to drive consumer access, education, and direct commercial interaction. Co-produced with a live-entertainment partner, the event positioned experiential marketing and creator-driven content as strategic tools for building community, trust, and premiumisation in India's beauty market. News - Tue, 11 Nov 2025 17:46:03 +0530 https://www.taxtmi.com/news?id=61289